On April 18, China electronic commerce research center released the "2010 China industry e-commerce site survey report (report download: http://b2b.toocle.com/zt/2010bgdz/). The report analyzes and studies the overall situation of China's industry websites in 2010, the proportion of ten categories of industries, the top ten typical business models, development bottlenecks and future trends.
B2B e-commerce sites covered by this report include: alibaba, bao sheng business, global sources, hc360, focus on science and technology (network) made in China, Shanghai steel group steel net (I), the global market, treasure island, dunhuang network, China chemical network, Chinese clothing, food, commerce, China NongYeWang, global network hardware, Shanghai pharmaceutical e-commerce, the Chinese machinery network, etc.
Trend 1: industry websites merge with vertical search engines.
In the combination of e-commerce and search engine, as early as a few years ago alibaba acquired yahoo China business, trying to artifacts "e-commerce + search engine" strategy, but in the end, yahoo but away from ali; At the same time, alibaba has participated in sohu's sogou search to improve its search area.
At the beginning of 2009, net sheng business treasure announced electronic commerce vertical search "business search", make industry public search platform, designed for business services, and to create the first leg of the "business" as the platform strategy goal, it also marks the e-commerce platform service and the integration of vertical search engine service.
At the end of 2009, the company said it was launching a "B2B+ search" model based on a number of search engines, triggering widespread controversy in the industry.
Trend two: online and offline development, domestic and foreign trade.
With the development of the diversified e-commerce services and the internal needs of upstream and downstream control of the industrial chain, the trend of the expansion of e-commerce platforms to offline physical platforms has gradually emerged in recent years.
In addition to making up for the service ability of pure online platform, it also makes the profit mode of e-commerce platform diversified from single to diversified, and the threshold of industry entry is further improved.
According to the China electronic commerce research center survey: currently include alibaba, global sources, focus on science and technology, net sheng business treasure, hc360 the five listed e-commerce companies, foreign trade online trading platform, offline exhibitions or buyers are involved in meeting and certification services.
In the form of online and offline interactive exhibitions, providing services such as trade matching and investment promotion is undoubtedly a major trend and hotspot in the development of e-commerce industry in China in recent years.
Trend 3: the website of each industry is jointly built and Shared, forming alliance.
The website alliance of each industry develops rapidly, becoming the important way of vertical B2B platform development. Industry alliance strategy will continue, in order to overcome the scale of the vertical industry e-commerce sites, to further show the alliance between the class web site to gain economies of scale and synergy effect.
Alliance forms include: mutual promotion, sharing of information resources, sharing advertising resources, etc. This type of pattern is similar to the industry and cross-industry alliance of network recruitment websites.
In this regard, yiguan international analysts have pointed out that the "industry portal +" alliance industry cooperation mode is the only way for many small and medium-sized industry websites to break through the bottleneck of development and lead to collective prosperity.
Trend 4: to deepen the platform function and attach importance to practical application.
Large industry websites are considering deepening their service capabilities to subdivide the industry, reducing transaction costs according to industry characteristics. At the same time, the vertical industry website trading platform shows a good momentum of development. With the development of the platform service function, the deep application of enterprise deep level will become more and more popular.
Consciousness of small and medium-sized enterprises of industry e-commerce growth, prompting industry website platform function development to the longitudinal deepening development, need more professional more detailed function module, the future development platform functions will revolve around the actual application requirements of enterprise customers, the most direct applications include: introduction of SaaS services, supply chain relationship management and customer relationship management, etc.
In April 2010, weiku e-commerce co., a subsidiary of yonyou group, said that the "whole-process e-commerce million promotion project" was launched in guangzhou under the background of three-network integration. The project will hold nearly 100 e-business application training in guangzhou and establish an application promotion center to regularly hold the "e-business physical examination" activity of small and medium-sized enterprises.
Trend 5: B2B trade is transiting to a small B2B trade.
With the rapid rise of the Internet, the enterprise informationization level enhances unceasingly, the degree of information asymmetry between enterprises is more and more low, foreign trade orders also gradually shows the standardized from "big" personalized "small".
In the field of B2B foreign trade circulation, the trade process will be shortened with the rapid rise of the small trade wholesale business, which is represented by lanting power set, dunhuang net, and eason net.
At the same time, alibaba also launched the "global quick sell" small foreign trade wholesale platform, and the traditional B2B platform will gradually transition to the small wholesale B2B platform.
In this regard, we suggest that the industry opportunity is instantaneous, and the website of foreign trade industry with resources and strength should take the initiative to grasp it. And for most industry e-commerce sites, in the case of core business has not yet been consolidated, need to carefully consider in this area, avoid blind expansion of product line is too long, or so, in excessive competition in the industry.
Trend 6: SNS concept is introduced to improve user stickiness.
The core values of SNS is to build the relationship of the chain, to build a mature relationship chain, SNS must not only entertainment, only associated with business together, SNS to bring about greater value.
The combination of electronic commerce and SNS improves user stickiness. Is now gradually thinning the Internet in the business aspects of the service type in the field, not only to maintain the enterprise to the enterprise, enterprise to the customer relationship, and even keep on the relationship between the customers and the customers. The emergence of SNS is making the spread of all people true. The enterprises that have participated in e-commerce have the potential to be developed in the perspective of deepening.
Launched in May 2009, the net bao sheng business "business contacts circle", alibaba also followed to launch "connections", it marks the originally entertainment, SNS, formally entered into the e-commerce era.
Trend 7: the government continuously enhances the industry website support strength.
The government's attention of industry websites rising year by year, in web site platform development, actively promote industry through cognitive situation, policies and regulations, market environment, enterprises pay in-depth development guarantee system, etc, have begun to bring efficiency and benefit for enterprises especially small and medium-sized enterprises.
As of January 2010, the national development and reform commission and the ministry of commerce officially approved the construction of the "first national e-commerce demonstration city" in shenzhen. Shenzhen will invest 500 million in technology research and development for electronic and commercial enterprises; The luohu district "shenzhen Internet industrial park", which opened in January 2010, is the first hi-tech industrial park featured by e-commerce. In the same month, the ministry of industry and information technology first broke through the administrative boundaries. Guangdong leong town was awarded the first "national e-business pilot", and the government will guide enterprises in e-commerce and service demonstration areas.
In March 2010, the third session of the eleventh National People's Congress opened in Beijing. Premier wen jiabao pointed out in his government work report that China should strengthen infrastructure construction such as trade and circulation system and actively develop e-commerce. Representatives, at the same time, the two company, general manager of China mobile guangdong syrmosaurus Suggestions and formulate a unified system of e-commerce law, to guide and standardize the electronic commerce activity, prevent and reduce the risk of online transactions.
Trend 8: enterprise e-business application covers the whole industry chain.
Not only in the aspect of enterprise business and trade matching, that is, starting from the distribution business, looking for customers, to negotiate, order, and to open the electronic invoice to pay online payment, up to electronic customs clearance, tax, etc., can be done through the e-commerce platform. And e-commerce platform can also cover a certain industry or field, or even fully applied in the enterprise from procurement, research and development, production, investment, market, retail, planning, administrative, financial, human, the design of almost all the companies such as general department.
We forecast: electronic commerce enterprise professional e-commerce enterprises, in particular, its role will not only meet in the general information release and trading platform, will play a more integrated service providers "third sector" role, including the information platform, trading platform, credit rating and industry media, consultancy, convention and exhibition services, information services, and even network financing service platform, etc.
Trend 9: industry website now mobile e-commerce application tide.
After the network advertising, SP, online games, vertical search, web, B2C e-commerce and other hot market competition, the "3 g era" has arrived, the Chinese e-commerce has entered into the mobile e-commerce market to break into a new stage of layout.
China mobile e-commerce is showing a good momentum of development, and the application of small and medium-sized enterprises has become a hot spot in the development of mobile commerce, showing the characteristics of extensive penetration and scale expansion. With the breakthrough of mobile communication technology and the continuous optimization of policy environment, the construction and development of mobile electronic commerce have become the trend and trend.
In fact, many leading enterprises such as alibaba, lenovo and baidu have already laid out their plans in the field of mobile e-commerce. In early 2009, alibaba launched the "chunlei" plan to increase the number of "mobile version integrity" services for every small and medium enterprise user. Although many companies have entered the mobile e-commerce market to grab the big cake, the potential of the mobile e-commerce market is far greater than people think.
According to the China electronic commerce research center of the upcoming release of the 2010 small and medium-sized enterprises in China mobile e-commerce application report (report download: b2b.toocle.com/zt/sjmh/), according to the current mobile e-commerce industry among the into enterprises and large enterprises such as ufida management software vendors; Huihai science and technology co., LTD., a mobile industry portal service provider with SP qualification; In addition, there are also many Internet companies, such as the Chinese enterprise power, the company, the world Internet, the new Internet, the world energy company, tiansearch group, etc.
Trend 10: introduce the Internet of things and strengthen the application of information technology.
Internet of things as the current is an important part of a new generation of information technology, is through the radio frequency identification, infrared sensors, global positioning system (GPS), information transmission equipment, such as the laser scanner to any objects are connected to the Internet, information exchange and communication. At the fifth plenary session of the 12th five-year plan, the Internet of things was officially listed as one of the key national development strategic emerging industries, added into the key technology research and development plan.
The Internet of things has become the third wave of the world's information industry after the computer and the Internet, and the development of Internet of things technology and application has risen to the strategic height of the future competitiveness of the country. In the era of the Internet of things, intelligent medical care, environmental monitoring, intelligent elevator, animal identification, electronic wallet, smart grid, etc. will gradually permeate into all areas of our lives. As the basis of the network, the common Internet of things identification technology is the basic technology for the application of Internet of things. China open in October 2010, therefore, companies with "hc360" B2B companies such as launched the "Internet of things to identify public service platform", realize the Internet of things for the first time from LAN to the Internet, enterprise applications from the Internet to the Internet of things across, promote the change of the concept of Internet of things industry from technology to daily public application service.
