E-commerce is a new type of information trading method based on the Internet, which makes the traditional business process information flow and digital electronic flow, thus breaking through the time and space of transactions. In addition, its advantages are shown in: reducing marketing cost and material purchase cost, and solving the contradiction between the consumer's dominance in theory and the passive acceptance in reality. For enterprises, although e-commerce has many advantages, it is difficult to exert great potential in the short term, just like other new things with strong vitality.

Electronic commerce brings to the small and medium-sized enterprises and large enterprises of fair competition in the market opportunity, its abnormal development rapidly in recent years, and will continue, and even bring a thorough revolution business activities. Many small and medium-sized enterprises are fully aware of the opportunities it brings to themselves, and start the e-commerce strategy.

Many small and medium-sized enterprises will be able to play a big, weak and powerful classic story through effective e-business strategy. E-commerce is still in its infancy in our country, however, less of successful cases, can be used for reference and small and medium-sized enterprise electronic commerce lack of talent, they are often in the process of implementing e-commerce in the myth of one kind or another.

What is the lack of e-commerce?

First of all, the development of e-commerce of small and medium-sized enterprises in China lacks a mature business environment and legal norms. Although the current domestic e-commerce is developing rapidly, but still is still in the primary stage of development of e-commerce, small and medium-sized enterprises to develop electronic business affairs still lack a mature business environment. As a new way of business transactions, the current Chinese laws and regulations in respect of the electronic commerce also is not very perfect, once a problem in the e-commerce transactions, it is difficult to get legal protection.

The particularity of electronic commerce makes the possibility of problems in the transaction much larger than that of traditional business. Both parties of the transaction are worried about fraud or damage in this process. However, the legal system is not perfect, which makes the two sides of the transaction feel lack of benefit guarantee and lack confidence in the business model of e-commerce.

Consumers tend to be in a weak position when problems arise online. On the one hand, network transactions are often cross-regional remote transactions, high cost of safeguarding rights, and the problems of regional management. Network deals agreed upon, on the other hand, tend to be in a logistics company (such as express delivery company) as the intermediary, if the problems in the process, and involves a layer of legal relations, make rights more trouble.

Second, vulnerable security. E-commerce is mainly carried out through the Internet, and the complexity of network security brings great challenges to e-commerce. Nowadays, cyber virus, hacker attack, network fraud, etc., come from the network threat endlessly. How to guarantee the security of online banking funds, the security in the payment process, and even the safety of e-commerce website itself are the issues that have to be considered.

At present, there are still many cognitive blind spots and restrictive factors on network security. Network is a new thing, a lot of people a contact was busy for study, work and entertainment, etc., for the security of network information for your safety consciousness is quite weak, lack of understanding of the facts of the network information security. At the same time, network operators and institutional users focus on network effect, and the investment and management in the security field can not meet the requirements of security protection. Overall, the network information security of the loopholes in a passive state, from top to bottom are widespread fluky psychology, not form a active prevention, positive response to the national consciousness, more can't fundamentally improve the network monitoring, protection, response, recovery and fighting capacity. In recent years, countries and the functional departments at all levels in the aspect of information security has done a lot of effort, but in terms of scope, influence and effect, so far the information security and protection measures and the plan can not fundamentally solve the passive situation, the information security in rapid response, fast action and early warning system to prevent major aspects, such as, the lack of a sense of direction, sensitivity and response capacity.

Finally, the information system lacks. The use of the Internet and the participation of small and medium-sized enterprises in e-commerce are uneven, and many small and medium-sized enterprises still lack the necessary information system. Due to the limited resources, many small and medium-sized enterprises need to focus on the business, and it is difficult to invest enough resources to carry out information construction. Without the necessary information resources, it is difficult for small and medium-sized enterprises to carry out unified control over purchasing, production, inventory, sales, finance and personnel, and it is difficult to carry out e-commerce business.

For enterprises, e-commerce and ERP systems are closely related to both the front end and the background, external and internal relations. During the operation of a successful enterprise information system, changes in the external and internal links should be transmitted to other relevant links quickly. Such as enterprise through e-commerce on the Internet to get the order, will be able to immediately transfer order information to the enterprise internal ERP system, so that purchasing, production, finance and sales departments arrange raw material, capital, production and pre-sale. If the enterprise electronic commerce and the background of the front-end of ERP system, can lead to many of the key information and data is enclosed in a separate system, from the electronic commerce (EC) platform for sales orders, market information is not to the background of ERP system in time; In the same way, without the integration of EC system and ERP system, the EC system of the front desk can not read the price, customer and other information of the related products in the ERP system, resulting in the disconnection of the background information.

Enterprise logistics, cash flow and information flow can't organic unification, the consistency of the data accuracy, integrity, and can't guarantee anything, repeating the redundancy between departments work, can't make a timely and effective response to the customer, make the enterprise the efficiency decline and rising operating costs, thus bring great harm to the enterprise itself. Therefore, the integration of e-commerce and ERP is imperative.

Is to establish the enterprise brand image.

At present, the electronic commerce in our country, the traditional enterprises and foreign enterprises and conducting e-commerce compared to the real application is still in its infancy, the future worth looking forward to, the key lies in the traditional business operators how to change marketing concept, pay more attention to the status of e-commerce in the enterprise marketing strategy. Traditional Chinese companies only make good use of e-commerce tools, the system of the enterprise brand, the product information to the terminal unlimited service, to get more potential customers, in order to get more orders by e-commerce. In the end, the brand image of traditional enterprises is the ultimate symbol of e-commerce.